Visions of the Arctic

Podcast: Play in new window | Download (Duration: 12:20 — 8.3MB) For most of his life wildlife photographer Florian Schulz has fought to protect the diversity of animals species around the world. Working in the most remote region of the planet he’s tracked and documented the wild birds of Mexico, big game animals of the African continent as well as the migratory patterns...

There is no alternative: an intererview ...

Podcast: Play in new window | Download (8.8MB)   For companies in the Outdoor Industry day-to-day operations that protect and preserve the environment naturally make good sense. So-called green business practices are meant to be sustainable, using a minimum amount energy and mostly renewable resources to create the products and services that drive our economy. And for Andrew...

OR Decompression

All I can say is wow! After 5 solid days of complete immersion into the Outdoor Retailer Winter Market I can finally come up for air and decompress my mind and body from the biggest most successful adventure snow sports tradeshow ever! With the alarm going off and 5:30 AM each morning and daily events keeping me up until after midnight I pretty much burned the candle at both ends....

Safe Travels to SLC!

It’s finally snowing like it should in Madison, Wisconsin. Waiting to board a Frontier flight to Denver I’m told we’re still cleared to take off. So I’m on my way to Salt Lake City bound for the Outdoor Retailer Winter Market That’s saying a lot because 2012 marks 20 years for me attending this biannual gathering of all things adventure. I quite literally own...

Meet Goodstock

I believe that business can be an active force for good. And as I’m gearing up for the 2011 Outdoor Retailer Summer Market I’m excited about several emerging initiatives that blend commerce and philanthropy to achieve positive social change. By adding benevolent acts of good to their bottom line companies large and small can effectively contribute to the preservation of wilderness...

Alison Gannett saving snow

Podcast: Play in new window | Download (Duration: 10:59 — 10.3MB) There are plenty of people out there talking about climate change. But how many are actually doing something about it. Even those of us who spend a lot of time outdoors can be guilty of contributing to the destruction of the natural environment we love. We fly in jets from place to place for the sake of...

The #ORWinter Wrap-up

A detailed summary of the social media conversation during the outdoor industry winter trade show By Channel Signal Analysts James Mills, David Sweeney and Paul Kirwin At the 2010 Outdoor Retailer Winter Market boosters of specialty products and services had a unique opportunity to participate in a conversation about the show, brands and events. Broadcast over the #ORWinter Twitter...

Media made social #ORWinter

I’ve been known to wear a lot of hats. This tweed number in particular was a gift from my friend the artist and climber Jeremy Collins. He gave it to me as we walked over to the Prana booth during the Outdoor Retailer Winter Market in Salt Lake City, Utah. Jeremy put together two beautiful collage installations facing the aisles. Showing images of climbers, yogis and environmental...

All Mountain Demo at #ORWinter

These are the CRAZIEST days of the year. I’m up at the Outdoor Retailer Show in Salt Lake City Utah. Check out the first round of photographs on the Joy Trip Project Facebook page. Through weekend I’m connecting with old friends and building new relationships with some of the incredible people in business of outdoor recreation. I’ll continue to post pictures and...

Heard above the noise

When it comes to social media we all have to make ourselves heard above the noise of the roaring crowd. As we head to Salt Lake City this week for the Outdoor Retailer Winter Market the social networks are all-a-Twitter (pun intended). Manufacturers and PR agents have been flooding the Internet with bits of information about their new brand offerings for weeks now. But unless we each...